Ad exchange
Channel owners sell placements at their own prices, and advertisers pick channels from a large catalog. Kazna takes no cut from the deal and adds nothing to the author's price.
Kazna brings two different sides together: channel owners sell placements, businesses and brands buy ads. One catalog, deals in the dashboard, no Kazna fee.
Who it’s for
Connect your channel, set prices for a post, series, or pin — and get advertiser offers plus open orders you can apply to.
Who it’s for
Build an order, pick channels by topic and audience, or leave an open order — creators apply themselves. Terms and prices are visible before you offer.
The advertiser pays the author for the placement directly. This money does not pass through Kazna, so the exchange keeps nothing and adds no markup.
Exchange fee
Channel placement
The author fills in a media kit once, and advertisers see prices, audience and stats right in the catalog.
Every step is saved in the dashboard, so both sides can see what is done and what is left.
Advertiser
Kazna
Channel author
Advertiser
Builds an order
Post text, link, button, image and ad topic.
Kazna
Reviews the order
The order is moderated before it goes to channels.
Advertiser
Picks channels
Up to 50 channels in one order, or an open order that authors apply to.
Channel author
Responds to the offer
Accepts it, declines or suggests a different price.
Channel author
Publishes the post
Kazna's bot posts it with the image and button in one action.
Kazna
Labels and keeps history
Adds the ad label with the erid and records what happens to the post.
Advertiser
Closes the deal
After the placement, both sides rate each other.
The two sides settle payment for the placement directly with each other; Kazna is not involved in the payment.
What advertisers and channel authors should know before their first deal.
Start with the catalog and filter channels by topic, platform, subscriber count and post price. Each channel card has an audience description, stats screenshots and ratings from other advertisers, so you can judge a channel before making an offer.
Then build an order with the post text, link, button label and image. You can send it to specific channels or publish it as an open order so authors of matching channels can apply.
Connect your channel to the exchange and fill in the media kit: prices for a post, series and pin, an audience description and stats screenshots. Your channel then appears in the catalog, and advertisers can send you offers.
Besides incoming offers, there is a feed of open orders you can apply to one by one or several at once. Kazna's bot publishes the post, so you do not have to copy it into your channel by hand.
Ads in Russian channels must be labeled. When you publish through Kazna, the bot adds an ad line with the advertiser's name and the erid token, and the deal records who reports the data to the ad registry operator.
An agency or reseller usually adds its own markup to the channel's price. On Kazna's exchange, the advertiser sees the price the author set and pays exactly that. Agreements, publishing and post history all stay in the dashboard.
The catalog includes channels not only in Telegram but also in MAX. For MAX posts, Kazna also collects views, reactions and forwards after publication.
Briefly about money, the catalog and ad labeling.
Listing a channel in the catalog and sending orders is free. Kazna takes no cut from the deal, and the advertiser pays the author exactly the price the author set.
Directly between the advertiser and the author. Ad money does not pass through Kazna, and the two sides agree on payment terms in the deal.
Telegram and MAX channels on many topics: marketing, finance, design, travel, education and more. You can filter the catalog by topic, platform, subscriber count and post price.
Yes, one order can go to 50 channels. You can also publish an open order, and authors of matching channels will apply.
When the post is published through Kazna's bot, an ad line with the advertiser's name and the erid token is added to it. The token is entered in the deal.
Every order is moderated before it is sent. Ads on sensitive topics such as finance, medicine, supplements and alcohol are flagged separately and checked more closely.
Connect the channel to Kazna, turn on ads in the media kit and set prices. The channel then appears in the catalog.
Pick channels in the catalog by topic, subscriber count and post price, build an order with text, a link and an image, and send it to the authors. You can also publish an open order, and authors of suitable channels will respond.
The channel author sets the price separately for a post, a series and a pinned post. It depends on the audience and topic, and prices for every format are visible in the catalog before you make an offer. Kazna adds nothing to the price.
It is placing ad posts in several thematic channels at once. In Kazna one order can go to 50 channels, and you see the authors' replies in a single dashboard.
Online ads must be labeled. Erid is a token issued by an ad data operator for each ad creative. When a post is published through Kazna's bot, it is shown in the ad line under the post.
Yes. MAX channels are in the same catalog as Telegram, and deals are handled in one dashboard. After a MAX post is published, Kazna collects views, reactions and forwards.
An agency adds its own markup to the channel price, while on the exchange you pay the author exactly their price. Telegram Ads are short targeted announcements, whereas here you place a post in a specific channel.
The channel card has an audience description, up to eight screenshots of statistics, prices for each format and advertiser ratings after closed deals.
Start right away
The same dashboard as your storefront and subscriptions — plus ads on Telegram and МАКС. Large catalog, no Kazna fee.
Placement payment is between you and the other party
KAZNA
Start right away
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