Paid channel
Publish exclusive content by subscription. Kazna accepts payments, renews access and tracks subscription periods.
For authors, experts, and bloggers on МАКС
Your entire digital business on МАКС
Launch paid subscriptions, sell courses and digital goods, accept donations, run giveaways, and sell ads in your channels — everything in one creator ecosystem
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Everything an author needs on МАКС
No jumping between tools — sales, access, and analytics in one system
Channels
Paid subscriptions on МАКС
Automatic access after payment · Subscription auto-renewals · Channel menu with products and links · Promo codes and subscription discounts
Products
Sell your digital products
Sell files, courses, and guides · Build bundles of products at your own price · Assemble courses in the builder · Give gifts via a special link
Storefront
Build your sales page
Choose your address · List all your products and links · Define your own style · Accept payments instantly
Calendar
Run consultations and webinars
Set your own working hours · Integrate with your calendar · Automatic meeting links · Reminders for you and the client
Ads
Sell placements in your channel
Set prices and formats for your channel · Receive offers from advertisers · Apply to open orders · Manage deals in one dashboard
Your next product
Choose what you want to share and how much time you’re willing to spend. There’s a format for everything.
Online course
Divide your material into modules, add videos and check understanding with assignments and tests.
Donations and fundraising
Accept support from your audience or raise money for a specific goal with visible progress.
Consultations by appointment
Clients choose an available time and pay in advance. Kazna will create a meeting link and reserve a calendar slot.
Guides and files
Sell instructions, templates, spreadsheets and checklists. Buyers receive the material immediately after payment.
Webinars
Run a live session or workshop. Kazna takes payments, creates the meeting link and reminds participants.
Lead magnet
Share some of your knowledge in exchange for a subscription and build an audience interested in your content.
Bundles
Bring all your products that help clients go from a problem to a solution together in one package.
Giveaways
Give away your product or any prize among subscribers and buyers. The bot picks the winner.
A link that sells
Storefront at a short link
Your storefront replaces a separate website. Add products, choose a design and share the link.
- A design that suits your products
- Your products, links and services in one place
- Add the link to your profile and direct customers to it
Your own bot in Telegram
Your brand and your offerings in your own bot. Kazna helps you accept orders and payments and send notifications.
- Your own bot with your name and avatar
- Product selection, booking and payment in Telegram
- Stay in touch with your audience
Direct link to a product
Every product has its own link. Share a specific offering and take customers straight to the purchase
- A dedicated page for each product
- Add the link wherever you talk about your product
- Add UTM tags for different placements
Make time for what matters
Your time is for knowledge, ideas and connecting with clients. You don’t need to be online for every purchase. You can leave file delivery, access, subscription management and meeting reminders to Kazna.
Your day Kazna
06:0007:0008:0009:0010:0011:0012:0013:0014:0015:0016:0017:0018:0019:0020:0021:0022:0023:0000:00
Sleep
05:00–07:00
Morning routine
07:30–08:30
Work
09:00–12:00
Lunch
12:00–13:00
Consultation
14:00–15:00
Work
15:00–18:00
Home, dinner, a show
18:30–22:30
Sleep
23:00–07:00
07:30Subscription renewed +490 ₽
08:402 p.m. consultation paid +2 500 ₽
09:50New subscriber +490 ₽
11:05Guide paid +590 ₽
12:05Booked for tomorrow +2 500 ₽
13:00Meeting reminder sent
14:25Course paid +4 900 ₽
15:40Three webinar sign-ups +2 100 ₽
16:40New subscriber +490 ₽
18:05Bundle paid +7 900 ₽
19:20Donation received +300 ₽
20:30Webinar reminder sent
21:45Subscription renewed +490 ₽
23:00Access closed: subscription not renewed
One Kazna instead of a dozen tools
Without Kazna
- 10 services, bots, and Excel spreadsheets
- You grant channel access manually from receipts
- Guides, courses, and webinars live on different platforms
- Call bookings live in yet another tool or spreadsheet
- Donations via “send to my card” or yet another tool
- No idea which ads actually make money
- Payouts and receipts scattered across dashboards
- Clients bounce between links and separate tools
With Kazna
- One platform for digital business on МАКС
- Access and products are delivered automatically after payment
- Courses, bundles, live sessions, and files — in one dashboard
- Calendar: clients pick a time and pay right away
- Donations and fundraisers right on your storefront
- UTM sources: see where every sale comes from
- One balance, one dashboard, clear payouts
- One storefront link — clients choose and pay themselves
- Ad placements in your channel — through the same Kazna
Take a look inside your future dashboard
Products, customers, payments and upcoming meetings are brought together so you can see what’s happening.
Overview01 / 10
Channels & analytics02 / 10
AI assistant03 / 10
Products04 / 10
Course builder05 / 10
Storefront06 / 10
My bot07 / 10
Calendar08 / 10
Channel ads09 / 10
Sources10 / 10
Questions
Storefront, channels, products, ads, payments, and analytics
How do I make a paid channel in MAX?
Make the channel private, connect it in the Kazna dashboard and set a price: monthly with auto-renewal, lifetime or both. After payment the subscriber gets access, and when the subscription is not renewed, access closes.
How do I make a private channel in MAX?
Open the channel settings and choose «Private» under «Channel type». The public handle disappears, and people can join only by link. For a paid channel Kazna grants access after payment.
Can I monetize a channel in MAX?
Built-in ads through the Yandex Advertising Network are available to public channels with at least 1,000 subscribers. A paid subscription, donations and selling your own products through Kazna work for a channel of any size.
How do I schedule a post in MAX?
Add the post to the channel queue in the dashboard: text, image, buttons and publishing time. The queue works for both MAX and Telegram, and the AI assistant can write a draft.
How do I move posts from Telegram to MAX?
Turn on cross-posting in the channel settings: posts are repeated from Telegram to MAX, from MAX to Telegram or both ways. You do not need to publish in each channel separately.
How do I add a button to a MAX channel?
Build the channel menu in the dashboard: text and buttons leading to products, channels and links. Kazna publishes it as one message and updates it when you change the menu.
Can I sell consultations and guides in MAX?
Yes. The storefront opens inside MAX: the client picks a consultation time or a guide, pays by card and immediately gets the booking or the file.
What is the commission and how do I withdraw money?
6% only on sales, no subscription fee. You request a payout in the dashboard to the details of a self-employed person, a sole proprietor or a company once the balance reaches 5,000 ₽.
How do I know which ads paid off?
In Sources you create a UTM link for every placement and see visits, subscriptions, purchases and revenue per campaign.
Can I sell ads in a MAX channel?
Yes. MAX and Telegram channels are in one exchange catalog: set prices for formats and accept offers. Advertisers pay you directly, and Kazna takes no cut of the deal.
Start from scratch
Launch your digital business on МАКС
Add channels and products, build a storefront — Kazna handles payments, access, and receipts. You focus on the product; the service handles the money
Registration is free. No card needed
KAZNA
Start from scratch
- Start in a couple of minutes
- No subscription fee
- No coding
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