Do I need a large audience?

No. For an expert, not only the size of the audience is critical, but also the value of the competence, an understandable client problem and a strong offer.

What if I only sell consultations now?

This is a normal starting point. Kazna helps to expand the offer and add other formats with different prices and levels of engagement.

Can I sell multiple products?

Yes. The showcase is designed for a product line - from an inexpensive entry offer to premium support.

Can you track customer sources?

Yes. Kazna stores UTM tags to identify the source, campaign and ad.

For experts and professionals

Your knowledge already has value.Turn it into a product.

Kazna helps experts identify a popular format, package knowledge into a commercial product, create their own showcase and build a sales system.

Package expertise View process

Expertise → offer → product → sales → repeat purchases

Problem

You have the expertise. But no scalable product.

Many strong specialists make money only with their time. Kazna helps turn knowledge into a product that can be sold systemically and at scale.

01
Everything is tied to personal time
Consultations are limited in number of hours. The product allows you to sell value without being directly tied to each meeting.
02
No clear offer
Experts often struggle to turn their knowledge into a clear commercial offer.
03
Sales are random
Without a storefront, funnel, analytics and upsells, the client flow remains unsystematic.

How it works

From expertise to the product line.

Kazna turns professional knowledge into a clear, marketable system.

Step 1
Determining your strong theme
Skills, experience, case studies, and the problems customers will pay you to solve.
Step 2
Selecting the product format
Consultation, audit, workshop, program, guide, ongoing support, or a combination.
Step 3
We form an offer
We determine the result for the client, the content, price and format of the purchase.
Step 4
We create a showcase
Bring all your offers together on one personal page.
Step 5
We are launching sales
Accept inquiries, track traffic sources, and drive repeat sales.

Not one product, but a system

Create a product line around your expertise.

Defining a commercial niche
Package your expert offer
Multiple products at different price points
Personal showcase of an expert
Collect inquiries and accept payments
Analytics, mailings, upselling and customer retention

Example of a product line

Expert showcase

Different entry points allow you to work with clients with different readiness and budgets.

Initial assessment
Entry-level product
3 900 ₽
Personal consultation
Main product
15 000 ₽
30-day support
Premium
49 000 ₽

Economics of an expert product

One customer can buy from you more than once.

The system is built not around one sale, but around a sequence of products: an introduction, a core purchase, a higher-value service, and repeat business.

1
Affordable entry-level product
2
Main expert product
3
Upsell or ongoing support
4
Repeat purchases and retention

FAQ

Frequently asked questions

Monetize knowledge systematically

Create a product based on your expertise.

Open a bot - we’ll help you identify the strongest commercial format, assemble a product line and launch sales on your personal storefront. Setup is free; commission applies only to successful sales.

A strong offer instead of scattered services
A product line with multiple price points
Applications, payments and analytics in one place

Package expertise

Your knowledge already has value.Turn it into a product.

You have the expertise. But no scalable product.

Everything is tied to personal time

No clear offer

Sales are random

From expertise to the product line.

Determining your strong theme

Selecting the product format

We form an offer

We create a showcase

We are launching sales

Create a product line around your expertise.

Expert showcase

One customer can buy from you more than once.

Frequently asked questions

Create a product based on your expertise.